Privacy Policy


Effective: January 1st, 2018


This Privacy Policy explains how KnowNow, LLC (“KnowNow”, “our”, “we”, or “us”) collects, uses and discloses information from users (“you” or “your”) of our online interfaces and properties, which may include (i) our mobile application (“App”); (ii) our website located at (the “Website”) and a Registered Users-only website available through the Website (“Portal”) (collectively, the “Platform”). “Registered Users” are eligible individuals who have completed the registration process for Portal access. The Platform offers you access to certain telemedicine services and consultations (“Services”) provided by Providers. Such Services will be governed by arrangements between you and the particular Provider. KnowNow does not provide any Providers’ Services itself. “Providers” means physicians, healthcare providers and any other licensed professional, or a group of such individuals, that provide the Services through the Platform.

Please read this Privacy Policy carefully before using the Platform. This Privacy Policy is a part of the KnowNow Terms of Use, Your compliance with the Terms of Use is a condition to your use of the Platform. If you do not agree to be bound by the Terms of Use, which includes this Privacy Policy, promptly exit this Platform. By using this Platform and accepting the Terms of Use, you are consenting to the use and disclosure of your personal information as outlined in this Privacy Policy.

We are committed to protecting the confidentiality and security of your Personal Information. When we use the term “Personal Information” in this Privacy Policy, we mean information about you that is personally identifiable to you, such as your contact information (e.g., name, address, email address, or telephone number), personally identifiable health or medical information (“Health Information”), and any other non-public information that is associated with such information (collectively, “Personal Information”). When we use the term “De-Identified Information”, we mean information about you but that does not identify you.


The Providers that you interact with when using the Services may be required by the Health Insurance Portability and Accountability Act (“HIPAA”) to describe their privacy practices in a document called a “Notice of Privacy Practices”. You agree that the Provider is responsible for the Provider’s use or disclosure of information that you share with the Provider when using the Services.

Third Party Sites

Our Platform may contain links to other third party websites that we do not control or maintain. If you use the Platform to link to another website which is not controlled or maintained by KnowNow, please be aware that we are not responsible for the content or privacy practices of such other website. You may disclose personal and other information at that third party website, and you agree that we are not responsible for the protection and privacy of any information that you provide while visiting such third party websites. Please be aware that in contacting that website, or in providing information on that website, that third party may obtain personal information about you. This Privacy Policy does not apply when you leave the Platform and go to a third party website from the Platform. We encourage you to be aware when you leave our Platform and to read the privacy statements of each and every website that you visit.

Personal Information We May Collect From You

We may request, allow or otherwise provide you an opportunity to voluntarily submit your Personal Information in connection with your use of the Platform or the Services. For instance, you may provide us:

Your name, age, gender, email, username, phone number, company and address, (“Contact Information”).

Health Information that you provide us, which may include information or records relating to your medical or health history, health status and laboratory testing results, diagnostic images, and other health-related information.

Health information about you prepared by the Providers who provide the Services through the Platform such as medical records, treatment and examination notes, and other health related information.

Your credit card number, billing address, shipping address, security code and other payment transaction and verification details (“Payment Information”);

Geolocation information, which allows us to locate lab centers close to you.
When you log in, your user name and password will be logged by our system in an audit log. Moreover, if you contact us or when we contact you, we may keep a record of this correspondence.

Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity or service, realize a benefit we may offer or gain access to certain areas or content through our Platform.

How We Use Your Personal Information

We may use your Personal Information for the following purposes (subject to applicable restrictions under law):

We may use your Health Information and other Personal Information to process your registration with the Portal, or to provide you with products or services (including the Services) that you may request from us or the Providers;

We may use your Contact Information to provide you the information you requested and otherwise communicate with you to respond to your inquiry or to send you electronic newsletters;

We may also use your Health Information and Contact Information to send you appointment reminders or other notifications regarding the Services;

We may also use your geographic location to provide you with specific content and direct you to your closest lab centers or other service providers to the extent permitted by applicable law;

We may use your Payment Information to facilitate a payment to us or to Providers;

We may use your Contact Information to provide you with special offers or promotional materials on behalf of us or third parties.

You can “opt out” of receiving such promotional materials from us via the Platform at any time by contacting us at ;

We may use your Personal Information to improve the Platform, to customize your experience with the Platform or to serve you specific content that we believe is relevant to you;

We may use your Contact Information to contact you with regard to your use of the Platform and, in our discretion, changes to the Platform and related policies;

We may use your Personal Information to create De-Identified Information such as aggregate statistics relating to the use of the Service;

Additionally, we may use your Personal Information to protect or defend our legal rights, our property, our Platform or other users; to protect the health and safety of our users or the general public during an emergency; or for purposes otherwise disclosed at the time you provide your information.

Information We Collect via Technology

As you use the Platform or the Service, certain information (which may include Personal Information) may be passively collected by Cookies, navigational data like Uniform Resource Locators (URLs) and third party tracking services, including:

Platform Activity Information. We may keep track of some of the actions you take on the Platform, such as the content of searches you perform on the Platform.

Access Device and Browser Information. When you access the Platform from a computer or other device, we may collect anonymous information from that device, such as your Internet protocol address, browser type, connection speed and access times.

Web Beacons. Web beacons are small graphic images or other web programming code that may be included in our Site pages or other areas of the Platform. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users of our Platform. Unlike cookies, which are typically stored on your computer or mobile device’s hard drive, web beacons are embedded invisibly on web pages. Web beacons or similar technologies help us better manage content on our Platform by informing us what content is effective, counting the number of users of the Platform and monitoring how users navigate the Platform or counting how many e-mails, articles or links were actually opened or viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Platform, such as the links you click on. The code is temporarily downloaded onto your computer, mobile or other device from our server or a third party service provider.

Cookies. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the Platform again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Platform features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you.

Real-Time Location. Certain features of the Platform may use GPS technology to collect real-time information about the location of your device so that the Platform can connect you to a Provider who is licensed or authorized to provide services in the state where you are located.

Google Analytics. We may use Google Analytics to help analyze how users use the Platform. Google Analytics uses Cookies to collect information such as how often users visit the Platform, what pages they visit, and what other sites they used prior to coming to the Platform. We use the information we get from Google Analytics only to improve our Platform and Services. Google Analytics collects only the IP address assigned to you on the date you visit the Platform, rather than your name or other personally identifying information. Although Google Analytics plants a persistent Cookie on your web browser to identify you as a unique user the next time you visit the Platform, the Cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Platform is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

How We Use De-Identified Information.

We may use De-Identified Information created by us without restriction. We may also use non-Personal Information that you provide or is collected through your use of the Platform to improve the Platform or to customize your browsing experience and communicate with you and otherwise respond to your questions and suggestions regarding use of the Platform as may be permitted by applicable law. This includes sharing your information with our suppliers and vendors and used in the aggregate to create summary statistics that help us analyze Platform usage trends, assess what information is of most and least importance, determine technical design specifications, arrange the Platform in the most user-friendly way, and identify system performance or problem areas.

When We Share Your Personal Information.

We may disclose Personal Information that we collect or you provide, at your direction, or as permitted or allowed by law, as follows:

To our affiliates and to Providers who will provide you with the Services.

To contractors, service providers and other third parties (including our auditors, lawyers or other professional advisors) we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

As required by law, which can include providing information as required by law, regulation, subpoena, court order, legal process or government request.

To enforce our Terms of Use, including investigations of potential violations thereof;

To detect, prevent or otherwise address fraud, security or technical issues

When we believe in good faith that disclosure is necessary to protect your safety or the safety of others, to protect our rights, to investigate fraud, or to respond to a government request.

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of KnowNow’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information maintained by the Platform is among the assets transferred.


When you submit information to us through our Platform, you should be aware that your information is transmitted across the Internet and that no method of transmission over the Internet is completely or 100% secure. While no website can guarantee security, we maintain reasonable physical, administrative, electronic, technical and procedural safeguards to help protect your information collected via the Platform as required by applicable law. For example, the Platform is protected by SSL 3.0 technology. Please be advised, however, that while we strive to protect your Personal Information, there is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Even though there are many benefits to using this Platform, as with all electronic communications there are some risks such as (i) failure of hardware, software and/or Internet connections; we are not responsible for failures, distortions, delays, or other problems resulting from equipment configuration, connection, signal power, hardware, software or any equipment used to access the internet; and (ii) no guarantee that the confidentiality or security of electronic transmissions via the Internet can be assured due to potentially unsecure computers and links. This could result in your data becoming lost or intercepted during transmission. It is your responsibility to protect the security of your login information and to use good judgment before deciding to send information via the Internet. In order to help maintain security, you should never share your user name or password and should always sign out when you are finished using the Portal. Please note that e-mails and other communications you send through our Platform are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

In the event that a breach in our security systems occurs and there is a possibility that an unauthorized person acquires your Personal Information, we will notify you of such a breach if we are required by applicable law to do so. However, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time, we evaluate new technologies for protecting information and, when appropriate, we will undertake reasonable efforts to upgrade our information security systems.

Your Privacy Choices

You can update some of your information through our Platform. You may opt out of any future contacts from us at any time. You can close your online account by emailing us at .

If you close your account, we will no longer use your online account information or share it with third parties. We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud.

Important Note Regarding Children

Our Platform is neither intended for nor designed to attract users who are under the age of 13. We are committed to preventing the unintentional collection of Personal Information and Health Information from children under the age of 13. Any Personal Information and Health Information of a child under 13 that is provided to us must be provided by a parent or legal guardian, and not by a child under the age of 13 who is using the site.

If you are the parent or legal guardian of a child under the age of 13 whom you have reason to believe has provided his or her own Personal Information or Health Information to us, you have the right to request the removal of that child’s personal information and/or personal health information from our database. In order to request such removal, please send an e-mail to .You will be required to verify your identity as the child’s parent or legal guardian in order to have their personal information or personal health information removed.

Modifications to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our information practices. If we make any material changes we will notify you by means of a notice on the Platform. We encourage you to periodically review this page for the latest information on our privacy practices. You can tell when changes have been made to the Privacy Policy by referring to the “Effective Date” legend on top of this page.

Contact Us

If have any questions about this Privacy Policy or any of the above, please email us at . You may contact us by mail at:

KnowNow, LLC

(646) 854-2345 (text or call)

492 Cedar Lane #533

Teaneck, NJ 07666 United States

Report Violations. You should report any security violations to us by sending an email to .